Paid Search Results
As a component of InboundAV’s PPC ads strategies services, we help your business with paid search advertising. The most common form of PPC marketing, paid search advertising, is a digital marketing strategy that allows your company to place its ads higher on a relevant search engine results page (SERP). The aim is to drive web traffic through potential customers clicking on your ad and being directed towards your website.
Social Media Ads
Paid search results aren’t the only form of effective PPC marketing. InboundAV helps with PPC marketing on social media platforms as well. Also referred to as social PPC, social media can help your business find its audience. With these ads, Inbound AV helps your business target specific groups on social media platforms such as Facebook, Instagram, Tik Tok, YouTube, and more. This is based on a variety of factors including, but not limited to, demographics, gender and interests.
Analytics, KPIs and Reporting
Ads are one part of the solution to the marketing goals you have. In addition to providing help with paid search results and social PPC, we provide you with analytics, based on key performance indicators (KPIs), and reporting tailored to your business strategy. As a part of our PPC ads strategies services, we’ll help you optimize ads campaigns, identify the most lucrative marketing channels, and better understand your target audience.
Frequently Asked Questions
Getting your brand in front of the right audience requires more than just running ads—it requires strategy. At InboundAV, we design PPC campaigns across Google, YouTube, TikTok, Facebook, and Instagram that maximize clicks, conversions, and ROI. Backed by analytics and reporting, our PPC strategies ensure your investment generates real business impact.
PPC (pay-per-click) is a digital marketing strategy where you pay only when a user clicks on your ad. By placing ads at the top of search results or in social media feeds, you attract qualified traffic to your website.
Paid search ads appear in search engine results pages (SERPs) when users actively look for solutions. Social PPC, on the other hand, targets users based on demographics, interests, and behaviors while they browse platforms like Facebook or TikTok. Both approaches can work together to maximize reach.
They provide immediate visibility, drive targeted traffic, and generate qualified leads. When combined with strong analytics and optimization, PPC campaigns also deliver measurable ROI.
We don’t just launch ads—we track performance through KPIs, analytics, and detailed reporting. Our team continuously optimizes campaigns to improve conversion rates, reduce wasted spend, and identify the most profitable channels.