Custom-built HubSpot CMS Website For a Scalable, High-Performance Online Experience
Tech Stack
SPRCHRGR, a financial firm, sought a dynamic and fully customizable website built to scale with its evolving business. The goal: a site that balances exceptional UX, dynamic functionality, and backend flexibility—all grounded in SPRCHRGR’s innovative, energetic brand identity. InboundAV designed and built a bespoke website in HubSpot CMS, featuring advanced modular capabilities, dynamic content systems, and intuitive frontend features.
Brand-Driven Visual Design
InboundAV designed the look and feel of the site based on SPRCHRGR’s existing brand guidelines, ensuring the digital experience aligned with their bold, future-focused voice. The design approach emphasized clarity, structure, and visual energy—building a bridge between credibility and innovation.
Fully Custom HubSpot Theme & 30+ Reusable Modules
InboundAV built a custom HubSpot CMS theme to maximize flexibility for SPRCHRGR, making it easy to add content as their business and website continues to grow. This included more than 30 reusable modules, developed with special attention to backend controls for content creators. Each module supports customizable layout options–from background colors and button styles to content positioning–empowering their team to build unique pages without design or dev support.
InboundAV also developed default templates for essential custom and system pages, reinforcing consistent UX and brand presence throughout the site.
Interactive Frontend with Animation Capabilities
InboundAV integrated frontend libraries with animation features to introduce motion and interactivity throughout the site. These enhancements elevate user engagement while maintaining strong performance benchmarks.
Dynamic Content with HubDB
InboundAV leveraged HubSpot’s HubDB–a modular database tool–to create structured, scalable webpage templates. The HubDB setup enables dynamic page generation and easy content updates, giving SPRCHRGR the flexibility to adapt and add content over time.
Scalable Blog Infrastructure
InboundAV also created four distinct blog templates: Resources, Client Stories, News, and Careers. Each template features a tailored layout and taxonomy, allowing SPRCHRGR to publish diverse content types while maintaining a consistent user experience.
Custom functionality supports multi-author blog posts and category tagging to support capabilities that don’t come out of the box in HubSpot.
Custom Workflows for Smarter Communication
To streamline contact routing, InboundAV implemented workflows in HubSpot to assign messages to the appropriate team member based on a user’s interaction on the website.
Results
The SPRCHRGR site showcases the power of a tailored HubSpot CMS build: dynamic, scalable, and aligned with both brand and business goals. From backend flexibility to frontend impact, the final product gives SPRCHRGR a modern digital platform that can grow with them and engage customers along the way.
Tech Stack: HubSpot CMS, JavaScript, HTML, CSS3.
