We’ve entered a new era of search

In this episode of Accelerated Velocity, we explore how AI is shaping the landscape of search and SEO. Google still dominates web searches, but new discovery surfaces, including search-integrated LLMs like ChatGPT, present new opportunities for brand visibility. As always–high-quality, informative content is still key to nailing SEO. But the conversation also delves into new, AI-driven strategies for improving search visibility, including insights from Peter’s AI-powered SEO workshop at NAMM 2025. 

SEO is not dead–it’s changing

Despite the rise of AI, SEO is far from dead. Google search remains the dominant source for web searches. However, new discovery surfaces do change the way that brands should approach SEO. The introduction of AI tools like Google’s AI Overview and ChatGPT’s web search feature is changing the game. 

The role of AI in search

AI search often looks beyond SEO-optimized pages. ChatGPT and other LLMs focus on providing the most relevant and informative content, even if it’s buried deeper in search results. This presents a huge opportunity for businesses to rethink their content strategy.

Memory Updates and Personalized Search

ChatGPT’s recent all-time memory feature applies conversation memory to its searches, offering more personalized and relevant results for its users. This update allows businesses to better tailor their content to the needs and behaviors of specific customers.

Take advantage of new opportunities

Understanding your ICP (ideal customer persona) is key to accessing new opportunities for brand visibility in the evolving world of AI-driven search. As always, create informative content that speaks to your ICP. Now, you should also consider how your ICP might be engaging with platforms like ChatGPT, and how their search approaches may vary across different discovery surfaces. 

Traditional vs AI-powered search

Looking for a rundown on traditional versus AI-powered SEO? Check out my presentation on AI-powered SEO strategies for a deeper dive on the principles of AI-driven search. 

Click here to access!

Chapters

00:00 - Welcome & introduction

01:13 - Evolving Landscape of SEO and AI

04:32 - Understanding Search Behavior and Statistics

08:55 - The Impact of AI on Search Discoverability

09:37 - Strategies for Improving Search Visibility

13:02 - Conclusion & Wrap-Up

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