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Your website Isn’t Converting? Let’s fix what’s wrong.

Your marketing is working, but your website is leaking customers. A slow, confusing site is silently sabotaging your funnel and ROI. We uncover the technical and UX flaws holding you back and turn your site into a high-converting growth engine.

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A performing website is more than pretty pixels. It’s the product of technical precision, strategic content, and psychology-driven UX.

Every click, scroll, and millisecond matters. Your audience makes decisions in under three seconds: If your message isn’t clear they bounce. If your page loads slowly they leave. If your UX confuses them they don’t convert. High-performing websites are those where design meets data, copy meets code, and speed meets storytelling. 

Book a Free Website Performance Audit today.

See what’s really happening with your Website Performance, and how to fix it for good.
Fill out the form below or book a meeting directly!

Meet InboundAV 

We're Inbound AV a league of marketing superheroes, two-time HubSpot Impact Award winners who've helped clients worldwide to improve their website performance on SEO and AEO, for more conversions and happier metrics.

 

Awards2023-24-1
2x HubSpot Impact Award Winner
platinum-badge-color-600x595-5ee26b0
HubSpot Platinum Partner
Group
Client Satisfaction: 94% Renewal Rate
qualified visits
Proven results track record

Your website is more than design,
it's your most powerful sales tool.

But if it loads slowly, confuses visitors, or fails to build trust, you're losing customers before they ever see your offer.

We fix what others miss

Speed and Core Web Vitals
Speed and
Core Web Vitals
UX Flow and Navigation Logic
UX Flow and
Navigation Logic
Messaging
Design & Messaging
Accessibility
Accessibility
performance
Technical Stack Optimization
Technical Stack Optimization

We combine UX psychology, performance engineering, and conversion design to make your website work as hard as your team does

Our Proof of Success
Real Results, Real Revenue

Before InboundAV, this New York based e-commerce client had an old and pretty dull website on Shopify that wasn't performing.

+830% increase in qualified visits from October 2024 to October 2025 (with a total traffic growth of 77% YoY)
77% total traffic growth
830%
total traffic growth
Firewall1
Custom firewall
added to block unqualified visitors
qualified visits
830%
increase in qualified traffic
3x faster load times
3x faster
load times

These results mean

More visibility, better engagement, faster load times, and significantly higher conversion rates.
A full relaunch that didn’t just look better, it performed better.

What’s the Problem with Website Performance?

Many businesses have websites that “look fine”, but quietly underperform. The truth is, website issues are often invisible until they start costing you real money. A slow or confusing site can:

  • Drop conversions by up to 40% with just a 1-second delay in loading.
  • Undermine trust and credibility.
  • Cause ranking drops due to poor Core Web Vitals.
  • Waste advertising and SEO spend.

The most frustrating part? You're paying for visitors who are ready to buy, but your website is actively turning them away. The problem is rarely one single issue. It’s the combination of small design, copy, and technical inefficiencies, the things most website owners can’t see without the right tools. 

Why It’s So Important (and Why You Might Not Realize It)

You might be driving traffic through ads, SEO, or social, but conversions are flat.

The common assumption? “We need more traffic.”
But often, it’s not about more visitors, it’s about getting more from the visitors you already have.

Performance and UX issues can silently sabotage your marketing ROI.
And the frustrating part? Standard analytics tools rarely reveal why.

Our audits go beyond analytics, uncovering where people drop off, what causes hesitation, and how technical friction stops sales.

A high-performing website doesn’t just attract visitors, it turns them into customers.

Our Solution

InboundAV’s Website Performance Optimization solution blends design, analytics, and technology into one seamless process:

1. UX & Conversion Optimization

We evaluate user flow, visual hierarchy, messaging clarity, and conversion touchpoints, identifying friction points in the customer journey.

2. Speed & Technical Enhancements

We assess load time, server response, and Core Web Vitals. We implement compression, image optimization, and caching, all without sacrificing design

3. Copy & Messaging Refinement

We strengthen your headlines, CTAs, and on-page copy to align with user intent and emotional triggers.

4. Accessibility & Compliance

See below — because this deserves its own spotlight.

5. Performance-driven Design Rework

Our design and development teams create layouts that drive engagement and conversion while keeping code clean, lightweight, and scalable.

6. AEO/SEO Integration

We ensure every improvement supports better visibility across Google, AI Overviews, and ChatGPT search — extending your site’s reach beyond traditional SEO.

The result is a website that’s
fast, persuasive, and built to convert.

Google
Google AI Overviews
GPT-1
ChatGPT Search
Perplexity
Perplexity
Copilot
Bing Copilot
Gemini
Gemini
Claude
Claude

How We Help Our Clients

Our approach goes beyond patching, we build performance foundations that last.
Here’s how our process works:

1. Initial Audit

We benchmark your site’s performance using UX reviews, analytics, Core Web Vitals, and conversion data.

2. Findings Report

You’ll receive a detailed, prioritized list of what’s working, what’s broken, and what’s costing you conversions.

4. Implementation & Optimization

Our developers and designers work hand-in-hand to implement upgrades that deliver immediate, measurable impact.

3. Strategy Session

We walk you through actionable insights, from redesign recommendations to backend optimizations.

5. Monitoring & Iteration:

Post-launch, we track load time, UX metrics, and conversion rates to ensure ongoing performance improvement. 

Accessibility

But wait! Is Your Website Accessible?

Accessibility isn’t optional anymore — it’s a must-have for modern websites, especially eCommerce.

Why Accessibility Matters

Accessible design ensures your website can be used by everyone — including visitors with visual, auditory, motor, or cognitive impairments. But it’s also about performance and inclusivity. 

Accessible websites load better, rank higher, and convert more consistently because they’re easier to use.

The Legal Side

In the United States, the ADA (Americans with Disabilities Act) and Section 508 of the Rehabilitation Act require digital accessibility. Globally, the WCAG (Web Content Accessibility Guidelines) define the standards for compliance. Failing to meet these standards can lead to:

  • Costly lawsuits (eCommerce sites are frequent targets).
  • Lost customers due to poor user experience.
  • Damage to brand trust and reputation.

Website accessibility isn't optional—it's required by law (ADA, WCAG 2.1).

Non-compliant websites risk

Union
Costly lawsuits (eCommerce sites are prime targets)
Group 3987
Lost customers with disabilities
Subtract
Brand reputation damage

How we fix accessibility issues at InboundAV

Accessibility
Quick Implementation

Integrating accessibility tools like Accessibe, Userway, or similar overlays to provide immediate compliance coverage.

Accessibility
Full WCAG 2.1 Compliance

Full Accessibility Overhaul: Auditing and reworking your website’s code, structure, and design for permanent WCAG 2.1 AA compliance — ensuring every user can browse, shop, and interact freely.

The Cost of Doing Nothing

Every slow second is costing you money. Ignoring performance or accessibility issues costs more than you think:

  • A 1-second page load delay can reduce conversions by up to 20%.
  • 53% of visitors abandon slow sites.
  • Poor UX or layout confusion increases bounce rates by 60%.
  • 71% of users with accessibility needs will leave non-compliant websites immediately.
  • ADA-related lawsuits against websites increased by more than 300% over the last five years.

Your website is your digital storefront.  If it’s slow, confusing, or inaccessible, it’s not just losing traffic; it’s losing customers and exposing you to risk. You might be investing in ads, SEO, or social, but if your site underperforms, you’re effectively pouring money into a leaky bucket. Your website is your 24/7 salesperson. If it’s not optimized, it’s costing you, silently, every day.

23%

Increase in CRM adoption rates

95%

User satisfaction
increase

8–12 weeks

Average migration timeline

We are proudly trusted by

Frequently Asked Questions

Every Question. Every Concern. Answered Honestly. 
During our 7+ years of solving email deliverability issues we've heard every question, every fear, every "but what about..." question. Here are the real answers.

Let’s Make Your Website Work as Hard as You Do.

Stop guessing what’s wrong with your site. Let our experts pinpoint the issues, optimize for performance, and get your conversions growing again.
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