These days, a full-featured marketing automation platform is a necessity for almost any business, no matter the size. Today, HubSpot and ActiveCampaign are two such platforms that offer valuable marketing automation and CRM opportunities, although it is important to recognize the differences between the two.

Hubspot

Hubspot

HubSpot has recently been shifting much of its focus by dedicating more resources to its CRM development. HubSpot is positioning itself to compete with Salesforce and offer more comprehensive options as a CRM platform.
Active Campaign

Active Campaign

ActiveCampaign is primarily a marketing automation platform. Their CRM options are good for certain businesses, but cannot be considered a full-featured CRM in the same sense as HubSpot, Salesforce, and others.
How do you decide which service is the right option for your business? This will depend on a variety of factors unique to your business, including: 

  • Your business goals and your preferred approach to marketing.
  • Your current business needs and capabilities.

Like any other business tool, there are also inherent factors of cost and user-friendliness that can make a huge impact on your decision.

Let's break down the key differences between HubSpot and ActiveCampaign, and provide some guidelines on how to determine which platform might be right for you.

Key differences between 
Hubspot and Active Campaign

Integrations

Hubspot

HubSpot features over 1,000 third party app integrations, including popular platforms like Google Suites, Outlook, Facebook, and more. It also offers a Salesforce integration, which allows you to utilize both CRM software rather than having to decide between the two. HubSpot offers more robust integration opportunities for actions on the sales, finance, and customer service side.

Active Campaign

HubSpot features over 1,000 third party app integrations, including popular platforms like Google Suites, Outlook, Facebook, and more. It also offers a Salesforce integration, which allows you to utilize both CRM software rather than having to decide between the two. HubSpot offers more robust integration opportunities for actions on the sales, finance, and customer service side.

Subscription Options

Hubspot

HubSpot refers to their products as their “Hubs”, which are broken down into Marketing Hub, Sales Hub, Customer Service Hub, CMS Hub, and Operations Hub. Each Hub has three subscription tiers at increasing prices. Additionally, the option to “bundle” certain products allows customers to compile a subscription more uniquely catered to their business. Determining the best combination of products for a custom bundle can require some customer support, which you can find with the help of a HubSpot representative.

Active Campaign

HubSpot refers to their products as their “Hubs”, which are broken down into Marketing Hub, Sales Hub, Customer Service Hub, CMS Hub, and Operations Hub. Each Hub has three subscription tiers at increasing prices. Additionally, the option to “bundle” certain products allows customers to compile a subscription more uniquely catered to their business. Determining the best combination of products for a custom bundle can require some customer support, which you can find with the help of a HubSpot representative.

Lead Management

Hubspot

Regardless of what packages you choose, HubSpot does a fantastic job of making sure that you always have CRM tools for free, regardless of whatever other products or subscriptions you have purchased. Secondarily, many lead management functions are available via HubSpot’s Sales Hub. HubSpot’s lead management updates in real time through the CRM contact record. This allows you to see and interact with new leads in real time, which is a huge benefit when you want to reach out to new leads as quickly as possible.

Active Campaign

Regardless of what packages you choose, HubSpot does a fantastic job of making sure that you always have CRM tools for free, regardless of whatever other products or subscriptions you have purchased. Secondarily, many lead management functions are available via HubSpot’s Sales Hub. HubSpot’s lead management updates in real time through the CRM contact record. This allows you to see and interact with new leads in real time, which is a huge benefit when you want to reach out to new leads as quickly as possible.

Customization

Hubspot

HubSpot’s “Bundles” and “Custom Bundles” offer a wide variety of options when it comes to customizing your CRM plan. For example, you might want to opt for a professional level Marketing Hub subscription, but keep your sales ventures a bit more simplistic and opt for a starter subscription in that arena. Bundles allow you to mix and match packages to make sure you are paying for the most important products for your business, without paying for services that you simply won’t end up utilizing. HubSpot also offers a high level of customization when it comes to data and reporting. In fact, you can configure data reports to your liking, allowing you to customize your dashboard in a wide variety of ways.

Active Campaign

HubSpot’s “Bundles” and “Custom Bundles” offer a wide variety of options when it comes to customizing your CRM plan. For example, you might want to opt for a professional level Marketing Hub subscription, but keep your sales ventures a bit more simplistic and opt for a starter subscription in that arena. Bundles allow you to mix and match packages to make sure you are paying for the most important products for your business, without paying for services that you simply won’t end up utilizing. HubSpot also offers a high level of customization when it comes to data and reporting. In fact, you can configure data reports to your liking, allowing you to customize your dashboard in a wide variety of ways.

Marketing Automation

Hubspot

If you want to unlock the limitless possibilities for automation on HubSpot, it will come at a high cost. At the same time, HubSpot’s comprehensive educational resources and friendlier interface make mastering their marketing automation tools easier and faster to learn and overall more accessible. If you are more concerned with ease of workflow, and willing to up your budget if it means less time spent troubleshooting, Hubspot may be the best option.

Active Campaign

If you want to unlock the limitless possibilities for automation on HubSpot, it will come at a high cost. At the same time, HubSpot’s comprehensive educational resources and friendlier interface make mastering their marketing automation tools easier and faster to learn and overall more accessible. If you are more concerned with ease of workflow, and willing to up your budget if it means less time spent troubleshooting, Hubspot may be the best option.

User-friendliness

Hubspot

The overall user-friendliness of HubSpot extends far beyond its (sometimes more costly) add-on packages. Even with lower-tiered price packages, HubSpot makes it easy for you to customize your dashboard, compile data reports to your liking, and overall intuitively navigate the platform. HubSpot’s online resources are notoriously vast. This not only includes educational material to help increase users’ fluency on the platform, but also an array of free tools that can help you improve the overall effectiveness of your website, e-commerce, and marketing. Tools like Website Grader and WordPress Training courses offer material to quickly expand your knowledge of how to dial in your online strategies. With paid plans offering additional live support from HubSpot specialists, HubSpot makes sure they never leave you scratching your head for a solution.

Active Campaign

The overall user-friendliness of HubSpot extends far beyond its (sometimes more costly) add-on packages. Even with lower-tiered price packages, HubSpot makes it easy for you to customize your dashboard, compile data reports to your liking, and overall intuitively navigate the platform. HubSpot’s online resources are notoriously vast. This not only includes educational material to help increase users’ fluency on the platform, but also an array of free tools that can help you improve the overall effectiveness of your website, e-commerce, and marketing. Tools like Website Grader and WordPress Training courses offer material to quickly expand your knowledge of how to dial in your online strategies. With paid plans offering additional live support from HubSpot specialists, HubSpot makes sure they never leave you scratching your head for a solution.

Conclusion

Both HubSpot and ActiveCampaign have their own advantages. Many smaller businesses opt for ActiveCampaign to minimize cost while still gaining access to advanced marketing automation tools. Those willing to invest more heavily in a more comprehensive CRM might opt for HubSpot, with its intuitive workflow and vast educational materials.

 

Can you use both platforms?

While it might become complicated trying to manage contacts and workflows on two CRM platforms at once, you can certainly explore the resources that both platforms offer. With HubSpot’s many free resources, we encourage you to take advantage of this information whether or not you plan to subscribe for any paid HubSpot packages.

How We Can Help

Hubspot
active-campaign
Regardless of which platform you choose, we are here to offer our support. Our agency has both HubSpot and ActiveCampaign specialists ready to answer your questions, connect you with contacts at either company and help you develop a CRM strategy that works for you.

As a HubSpot partner, we love to share the amazing resources that HubSpot has to offer. But we also continue to recognize the value that ActiveCampaign can bring to certain businesses.

If you are currently exploring CRM platforms for your business, feel free to ask us for guidance on which platform to use. We promise you can expect a transparent, earnest breakdown of both.

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