of total website clicks came from dynamic pages built on our framework
Visibility services
Get found in AI search,
not just Google.
Your organic traffic is slipping, and analytics cannot tell you why. Rankings look fine, but ChatGPT, Google AI Overviews, Perplexity, and Claude are answering your customers' questions directly and citing sources that may not include you.
Search did not die. It moved. We optimize your site so answer engines can read it, trust it, and cite it, while strengthening the SEO foundation that still underpins everything.
Proof in practice
What our AEO and SEO framework delivered for one leading U.S. company
Results from a single engagement. Outcomes vary by site, category, and starting point.
improvement in average ranking position within one month
increase in impressions across AI and traditional search
increase in ChatGPT-driven users
2x HubSpot Impact Award winner · Platinum Partner · 98% client renewal rate
Why it matters
What AI visibility is worth
AI-generated answers now appear in roughly 90% of high-intent searches and can absorb 50 to 65% of organic clicks when a brand has no AEO presence. That traffic is quietly redirected to whoever the AI decides to cite.
For a category drawing 5,000 searches per month, a 60% AI-absorption rate, 2% conversion rate, and $400 to $600 average order value can mean roughly $24,000 to $36,000 in revenue each month ceded to competitors who invested in AEO first.
Answer engines
- ChatGPT Search
- Google AI Overviews
- Perplexity
- Claude
- Gemini
- Bing Copilot
- Grok
Tools and standards
- JSON-LD Schema
- Google Rich Results Test
- Google Search Console
- GA4
- Structured data
- Entity markup
What we do
Built for visibility, performance, and growth.
Technical & schema readiness
AI crawlers can only cite what they can parse. We make your site machine-readable with Organization, Service, Product, FAQPage, Article, Person, and Breadcrumb schema, plus clean metadata, Open Graph, and canonical structure.
- JSON-LD
- Organization schema
- Product schema
- FAQPage
- Breadcrumb
- Entity optimization
- Metadata
Answer-first content & GEO
We build answer-first pages, FAQ blocks, and comparison content designed for the high-intent questions generative engines favor, connecting citations to clear conversion paths.
- Question-style headings
- Comparison pages
- GEO
- Internal linking
- Conversion paths
Tracking & verification
We monitor inclusion across AI Overviews, ChatGPT, and Perplexity alongside Search Console and GA4, with scheduled verification audits that turn progress into data rather than a promise.
- AI citation tracking
- Verification audits
- Search Console
- GA4
- Iterative tuning
How we work
A focused process that makes progress visible.
- 01
Free visibility audit: we grade schema and AEO signals A-F and identify the single biggest citation gap.
- 02
Query and competitive research: we map high-intent questions and build a prioritized roadmap.
- 03
Technical and schema implementation: priority pages become machine-readable and citation-ready.
- 04
Answer-first content and landing pages: we create or restructure pages designed to win citations and drive conversion.
- 05
Verification and reporting: 30- and 60-day audits confirm inclusion lift and guide the next priorities.
The pages InboundAV built for us outperformed our internal ones by 3-5x in clicks and 4-6x in impressions for comparable queries.Braintrust engagement
Visibility services FAQ
Questions, answered.
The practical details behind how we scope, deliver, and measure this work.
Answer Engine Optimization is the evolution of SEO. It structures your site so AI systems can understand, trust, and cite your content directly in their answers.
SEO helps you rank in a list of results. AEO gets you named inside AI-generated answers. GEO is the content side, focused on the comparison and best-of queries generative engines favor.
Our free audit shows where you stand, while ongoing tracking follows inclusion across AI answer engines over time.
Yes. The schema, clarity, and topical authority AEO requires also strengthen technical SEO, indexing, rankings, and click-through.
No. AI favors clarity, structure, and authority, not brand size. Any business with valuable content can compete.
Ready when you are
See what AI sees when it looks at your brand
Your free visibility audit grades schema and answer-engine readiness, then shows the fixes that matter most.
Ready to level up?
We partner with businesses to help them move faster and connect with their audience more effectively. Whether you're just starting up or looking to scale, our experienced team is here for you.
Let's talk
Parsons Audio
Audio & Video Solutions
After six years, Parsons requested a website redesign from InboundAV to reflect their growth and new location. The relaunch resulted in a visually striking WordPress WooCommerce site, achieving an A page speed score and 99% performance.
- WordPress
- WooCommerce
- ACF
Buzztag
Promotional marketing
InboundAV implemented HubSpot CRM, onboarded Buzztag’s team, and redesigned and relaunched its website on HubSpot CMS, on time and within budget.
- HubSpot CMS
- HubSpot CRM
- Website redesign
Kawai America
Musical instruments
InboundAV connected more than 90 years of customer, technician, piano, and dealer data in HubSpot for Kawai America.
- HubSpot onboarding
- Custom objects
- Data migration
- +1
Lightyear Health
Healthcare
InboundAV revamped Lightyear Health’s Sales Hub and implemented Service Hub to improve post-sales management and growth operations.
- Sales Hub
- Service Hub
- Onboarding
- +1
The Plan Writers
Business consulting
InboundAV connected The Plan Writers’ lead-tracking system to HubSpot and built the workflows needed for sustainable nurturing and follow-up.
- Custom integration
- Data maintenance
- Lead nurture
Pro Audio Design
Professional audio e-commerce
InboundAV refreshed Pro Audio Design’s e-commerce experience with a stronger sitemap, a clearer customer journey, and a high-performance website relaunch.
- E-commerce
- UX/UI
- Website development
ProAudio.Link
Software fulfillment
InboundAV developed a platform for recording-software distributors and retailers to streamline software fulfillment.
- Custom software
- Platform development
- Integrations
Large Car Wash Chain
Car wash
InboundAV built targeted email and SMS automations to engage subscribers, reduce churn, and support membership upgrades.
- Marketing automation
- SMS
- Customer retention
Stratus Building Solutions
Commercial cleaning
InboundAV standardized HubSpot Sales Hub across Stratus franchises, increasing adoption and supporting faster, more consistent sales operations.
- Sales Hub Enterprise
- Data migration
- Automation
- +1
SPRCHRGR
HubSpot CMS website
InboundAV designed and built a custom HubSpot CMS theme with more than 30 reusable modules, dynamic content systems, and interactive frontend capabilities.
- HubSpot CMS
- Custom theme
- HubDB
- +1
Boz Digital Labs
E-commerce website
InboundAV restructured the WordPress backend, improved data flow and site speed, and refreshed the shopping experience for a growing plugin business.
- WooCommerce
- ACF
- Custom blocks
- +1
Braintrust
Dynamic SEO
InboundAV created dynamic SEO pages and targeted FAQs in HubSpot Content Hub to serve tailored content to Braintrust’s varied audiences.
- Dynamic SEO
- HubDB
- HubL
- +1
Buzztag website
HubSpot CMS website
InboundAV redesigned Buzztag’s website and migrated it to HubSpot CMS with a more intuitive interface and optimized user experience.
- HubSpot CMS
- HubL
- JavaScript
- +1
Lead Driven
HubSpot CMS website
InboundAV delivered a full HubSpot CMS redesign with refined branding, a stronger sitemap, improved SEO, and a more polished customer experience.
- HubSpot CMS
- Website design
- SEO
- +1
PADHiFi
Website design and development
InboundAV designed and developed a new PADHiFi website with a more comprehensive site map and a clearer path to consultations and demos.
- Website design
- Website development
- UX/UI
Parsons Audio portfolio
E-commerce website
InboundAV overhauled Parsons Audio’s WordPress experience to reflect its growth, relocation, product catalog, and installation services.
- WordPress
- WooCommerce
- ACF
- +1
ProAudioDesign
E-commerce website
InboundAV redesigned and developed a Shopify website that supports Pro Audio Design’s studio services, products, partner brands, and rich project work.
- Shopify
- E-commerce
- UX/UI
- +1
AVID
Custom application
InboundAV designed and developed an application that lets customers model and configure an AVID S6 console before ordering.
- Custom app
- UX/UI
- Product configurator
- +1
Studio Float
E-commerce website
InboundAV designed Studio Float’s WooCommerce site and added a custom calculator to guide customers toward the right IsoRaft configuration.
- WooCommerce
- Custom calculator
- E-commerce
- +1
Telefunken Elektroakustik
E-commerce website
InboundAV redesigned Telefunken’s WordPress site with a clearer sitemap, a microphone-comparison experience, and a custom shop configurator.
- WooCommerce
- ACF
- Custom configurator
- +1