increase in audience reach within one month of launch
E-commerce development
Your store, engineered as
a revenue engine.
Most online stores quietly leak revenue. Slow load times, clunky checkouts, weak product structure, and accumulated technical debt drag down performance, stability, and the visibility that brings buyers in.
We build, optimize, and migrate Shopify and WooCommerce stores that do not just sell, they scale: fast, conversion-first, structured to be found, and wired into the CRM, email, and fulfillment tools that turn a one-time buyer into a repeat customer.
See where your store is leaking revenue, and what it is worth to fix.
Proof in practice
When we rebuilt a 32,000-SKU store from the ground up, discovery and revenue followed
Results from a single engagement. Outcomes vary by catalog, traffic, and starting point.
year-over-year revenue increase following launch
SKUs rebuilt on a performance-optimized theme with schema
2x HubSpot Impact Award winner · Platinum Partner · 98% client renewal rate
Why it matters
The math on a better store
Every friction point between arriving and buying is money left on the table, and it compounds across every visit. When a store is not structured to be found, high-intent clicks go to whichever competitor search and AI engines can understand.
We model real numbers in the free audit, then identify whether the highest-value work is optimization, migration, or a full rebuild.
Commerce platforms
- Shopify
- WooCommerce
- WordPress
Build and integrate
- Liquid
- Metafields
- React
- Node.js
- ActiveCampaign
- Klaviyo
- HubSpot
- Product schema
What we do
Built for visibility, performance, and growth.
Shopify design, build & migration
Shopify is where we do our deepest work. We build fast, on-brand storefronts and migrate complex WordPress and WooCommerce sites without losing SEO equity or order history.
- Shopify builds
- WooCommerce to Shopify
- Liquid templates
- Metafields
- Theme customization
- 301 redirects
WooCommerce & WordPress commerce
When WordPress control and flexibility are the right fit, we build and optimize WooCommerce stores with the same conversion and performance discipline, clearing the technical debt that slows aging stores down.
- WooCommerce
- WordPress
- Custom plugins
- Technical debt cleanup
- Performance tuning
Conversion, integrations & discoverability
We optimize the pages that matter, connect CRM, email, and fulfillment to live data, and add structured product data so catalog pages are readable by shoppers, search engines, and AI answer engines.
- CRO
- CRM integration
- Klaviyo
- HubSpot
- Product schema
- Analytics
How we work
A focused process that makes progress visible.
- 01
Free store audit: review performance, conversion paths, structure, and discoverability.
- 02
Strategy and content modeling: map buying journeys, catalog needs, and revenue priorities.
- 03
Design and build: create a fast storefront on Shopify or WooCommerce.
- 04
Migrate and integrate: move content and data cleanly with redirects that protect SEO.
- 05
Launch, optimize, and report: monitor performance and keep improving.
The team helped guide us through website development and design as well as advertising. We grew our customer base in a very short period through the strategies they implemented.Codey Brown, Music
E-commerce development FAQ
Questions, answered.
The practical details behind how we scope, deliver, and measure this work.
Both. We build from scratch and optimize existing Shopify and WooCommerce stores, usually starting with an audit to find the fastest wins.
It depends on your catalog, team, and control needs. Shopify is our specialty and often the fastest path; WooCommerce suits teams that need WordPress flexibility.
Yes. We protect URL structure, 301 redirects, metadata, order and customer data, and content modeling throughout the migration.
Yes. We integrate Shopify and WooCommerce with HubSpot, ActiveCampaign, Klaviyo, fulfillment, and payment systems.
Ready when you are
See what your store could be earning
Start with a free audit. We will show where revenue is leaking and whether the best next move is an optimization or rebuild.
Ready to level up?
We partner with businesses to help them move faster and connect with their audience more effectively. Whether you're just starting up or looking to scale, our experienced team is here for you.
Let's talkParsons Audio
Audio & Video Solutions
After six years, Parsons requested a website redesign from InboundAV to reflect their growth and new location. The relaunch resulted in a visually striking WordPress WooCommerce site, achieving an A page speed score and 99% performance.
- WordPress
- WooCommerce
- ACF
Buzztag
Promotional marketing
InboundAV implemented HubSpot CRM, onboarded Buzztag’s team, and redesigned and relaunched its website on HubSpot CMS, on time and within budget.
- HubSpot CMS
- HubSpot CRM
- Website redesign
Kawai America
Musical instruments
InboundAV connected more than 90 years of customer, technician, piano, and dealer data in HubSpot for Kawai America.
- HubSpot onboarding
- Custom objects
- Data migration
- +1
Lightyear Health
Healthcare
InboundAV revamped Lightyear Health’s Sales Hub and implemented Service Hub to improve post-sales management and growth operations.
- Sales Hub
- Service Hub
- Onboarding
- +1
The Plan Writers
Business consulting
InboundAV connected The Plan Writers’ lead-tracking system to HubSpot and built the workflows needed for sustainable nurturing and follow-up.
- Custom integration
- Data maintenance
- Lead nurture
Pro Audio Design
Professional audio e-commerce
InboundAV refreshed Pro Audio Design’s e-commerce experience with a stronger sitemap, a clearer customer journey, and a high-performance website relaunch.
- E-commerce
- UX/UI
- Website development
ProAudio.Link
Software fulfillment
InboundAV developed a platform for recording-software distributors and retailers to streamline software fulfillment.
- Custom software
- Platform development
- Integrations
Large Car Wash Chain
Car wash
InboundAV built targeted email and SMS automations to engage subscribers, reduce churn, and support membership upgrades.
- Marketing automation
- SMS
- Customer retention
Stratus Building Solutions
Commercial cleaning
InboundAV standardized HubSpot Sales Hub across Stratus franchises, increasing adoption and supporting faster, more consistent sales operations.
- Sales Hub Enterprise
- Data migration
- Automation
- +1
SPRCHRGR
HubSpot CMS website
InboundAV designed and built a custom HubSpot CMS theme with more than 30 reusable modules, dynamic content systems, and interactive frontend capabilities.
- HubSpot CMS
- Custom theme
- HubDB
- +1
Boz Digital Labs
E-commerce website
InboundAV restructured the WordPress backend, improved data flow and site speed, and refreshed the shopping experience for a growing plugin business.
- WooCommerce
- ACF
- Custom blocks
- +1
Braintrust
Dynamic SEO
InboundAV created dynamic SEO pages and targeted FAQs in HubSpot Content Hub to serve tailored content to Braintrust’s varied audiences.
- Dynamic SEO
- HubDB
- HubL
- +1
Buzztag website
HubSpot CMS website
InboundAV redesigned Buzztag’s website and migrated it to HubSpot CMS with a more intuitive interface and optimized user experience.
- HubSpot CMS
- HubL
- JavaScript
- +1
Lead Driven
HubSpot CMS website
InboundAV delivered a full HubSpot CMS redesign with refined branding, a stronger sitemap, improved SEO, and a more polished customer experience.
- HubSpot CMS
- Website design
- SEO
- +1
PADHiFi
Website design and development
InboundAV designed and developed a new PADHiFi website with a more comprehensive site map and a clearer path to consultations and demos.
- Website design
- Website development
- UX/UI
Parsons Audio portfolio
E-commerce website
InboundAV overhauled Parsons Audio’s WordPress experience to reflect its growth, relocation, product catalog, and installation services.
- WordPress
- WooCommerce
- ACF
- +1
ProAudioDesign
E-commerce website
InboundAV redesigned and developed a Shopify website that supports Pro Audio Design’s studio services, products, partner brands, and rich project work.
- Shopify
- E-commerce
- UX/UI
- +1
AVID
Custom application
InboundAV designed and developed an application that lets customers model and configure an AVID S6 console before ordering.
- Custom app
- UX/UI
- Product configurator
- +1
Studio Float
E-commerce website
InboundAV designed Studio Float’s WooCommerce site and added a custom calculator to guide customers toward the right IsoRaft configuration.
- WooCommerce
- Custom calculator
- E-commerce
- +1
Telefunken Elektroakustik
E-commerce website
InboundAV redesigned Telefunken’s WordPress site with a clearer sitemap, a microphone-comparison experience, and a custom shop configurator.
- WooCommerce
- ACF
- Custom configurator
- +1