NAMM Show veteran Peter Malick, founder and CEO of Inbound AV, returns for his fourth appearance in the show as a seasoned presenter. In this weekend’s presentation, “5 Reasons Your Online Marketing Isn’t Working — and How to Fix It,” Malick takes an honest look at why certain marketing efforts fail even when they appear to be following industry best practices.

In addition to addressing these common marketing pitfalls, Malick’s presentation will showcase a popular UK retailer, providing insight directly from the brand itself on what makes businesses stand out online in an age of heavy digital traffic. Other topics will include brand voice, authenticity, expressing the value of your business and the common thread that binds all these practices together.

An accomplished musician, producer, engineer and entrepreneur, Malick blends his substantial experience in the music industry with candid instruction for marketers of all kinds. Malick’s approach to business relies on the same creativity and innovation required to succeed in the music industry, leading to significant success in both his time as CMO for pro audio leader Westlake Pro and as chief visionary officer of Mr. Cat Music.

Catch Malick’s presentation live on Saturday, January 18, 2020 at 11:30-12pm in the ACC, Level 1, Lobby, NAMM Idea Center.

The NAMM-U idea center features free educational sessions focused on effective marketing practices. Our team is proud to announce this year that two such presentations, containing valuable instruction for marketing professionals, designers and entrepreneurs looking to polish their online presence, will be delivered by Inbound AV founder and CEO Peter Malick and lead Inbound AV designer Madison Revell.