What is schema markup?

Schema markup is structured data (like FAQ or product tags) added to your website's HTML that provides machine-readable context about who you serve and what you solve, making your content highly eligible for AI citations, Rich Results, and conversational search inclusion.

Instead of guessing what a page is about, crawlers can read this structured layer and confidently classify your brand, your offers, and your content.

Schema markup helps improve a website's visibility to AI answer engines that look for information they can cite directly in their generative answers.