What is AEO?

Answer engine optimization (AEO) is a strategy to improve brand visibility across AI-powered discovery surfaces like ChatGPT, Perplexity, Claude, and Google AI Overviews.

The main goal is similar to SEO: make sure your website shows up in relevant search results. Unlike SEO, which targets keyword rankings, AEO focuses on creating clear, structured content that AI models can easily parse, summarize, and cite.