What are the Different HubSpot Hubs and what do they do?

HubSpot’s platform is made up of “Hubs”—each designed to support a core area of business growth.

All Hubs are powered by the same CRM, so your marketing, sales, service, and content teams operate from one connected system.

Here’s a breakdown of the main Hubs and what they help you accomplish.

Marketing Hub

What Is HubSpot Marketing Hub?

Marketing Hub helps teams attract and convert leads while tracking campaign ROI:

  • Build landing pages, emails, and forms
  • Automate nurture campaigns
  • Segment audiences and track behavior
  • Run ads and manage social posts
  • Analyze results with customizable dashboards

Best for: Marketing teams growing inbound efforts.


Sales Hub

How Does Sales Hub Help Close Deals Faster?

Sales Hub improves visibility and automation in your sales process:

  • Manage deals using a visual pipeline
  • Track outreach (emails, calls, meetings)
  • Automate follow-ups and task workflows
  • Generate quotes and collect e-signatures
  • Forecast revenue with AI

Best for: Sales teams needing structure and efficiency.


Service Hub

How Does Service Hub Support Customer Success?

Service Hub helps teams provide fast, personalized support:

  • Log and resolve tickets with full context
  • Provide self-service through a knowledge base
  • Chat with customers using AI-powered tools
  • Collect feedback via surveys (NPS, CES, CSAT)
  • Report on service performance

Best for: Support teams focused on resolution time and retention.


Content Hub

What Can You Do with Content Hub?

Content Hub enables scalable, high-quality content creation:

  • Generate blogs, videos, and podcasts with AI
  • Repurpose content for different channels
  • Optimize using built-in SEO tools
  • Organize brand assets in one place
  • Manage publishing workflows across teams

Best for: Content-driven teams scaling output.


What Are the Other Hubs in HubSpot?

  • Operations Hub: Keeps your data synced, clean, and automated across platforms
  • Commerce Hub: Handles quotes, invoices, payments, and subscriptions
  • CMS Hub (now part of Content Hub): Provides tools to host and manage websites