HubSpot’s platform is made up of “Hubs”—each designed to support a core area of business growth.
All Hubs are powered by the same CRM, so your marketing, sales, service, and content teams operate from one connected system.
Here’s a breakdown of the main Hubs and what they help you accomplish.
1. Marketing Hub
Marketing Hub helps teams attract the right audience, convert leads at scale, and demonstrate marketing ROI.
- Build and manage landing pages, emails, and forms
- Run automated nurture campaigns with precision targeting
- Segment contacts using behavior and lifecycle stage
- Track ad performance and manage social media in-platform
- Analyze campaign impact with customizable reports and dashboards
Best for: Marketing teams looking to scale inbound campaigns and measure performance with confidence.
2. Sales Hub
Sales Hub streamlines sales processes by automating outreach to close deals faster.
- Manage leads and deals through a visual pipeline
- Track emails, calls, and meetings directly from the CRM
- Automate follow-ups and reduce manual tasks
- Generate quotes and collect e-signatures in one workflow
- Use AI-powered tools to forecast revenue and prioritize deals
Best for: Sales teams that need visibility, automation, and control from lead to close.
3. Service Hub
Service Hub delivers fast, scalable support, helping teams resolve issues efficiently to strengthen customer loyalty.
- Log and manage support tickets with full customer context
- Offer self-service with a built-in knowledge base
- Engage through live chat and AI-powered chatbots
- Collect customer feedback through NPS, CES, and CSAT surveys
- Monitor service performance with detailed reporting
Best for: Support teams focused on improving resolution time and customer satisfaction.
4. Content Hub
Content Hub drives creative, cohesive, and efficient content creation across channels.
- Generate content using AI tools for blogs, video, and podcasts
- Repurpose existing content for multiple formats and audiences
- Optimize for SEO with built-in planning and recommendations
- Organize and govern brand assets in one secure location
- Collaborate across teams with streamlined publishing workflows
Best for: Content-driven teams that want to scale output without sacrificing quality or consistency.
Other Hubs (At a Glance)
- Operations Hub: Sync, clean, and automate your data across platforms. Keeps your systems aligned and error-free.
- Commerce Hub: Manage quotes, invoices, payments, and subscriptions—all within HubSpot.
- CMS Hub (now part of Content Hub): Website management, hosting, and personalization tools built for marketers and developers alike.