HubSpot’s platform is made up of “Hubs”—each designed to support a core area of business growth.
All Hubs are powered by the same CRM, so your marketing, sales, service, and content teams operate from one connected system.
Here’s a breakdown of the main Hubs and what they help you accomplish.
Marketing Hub
What Is HubSpot Marketing Hub?
Marketing Hub helps teams attract and convert leads while tracking campaign ROI:
- Build landing pages, emails, and forms
- Automate nurture campaigns
- Segment audiences and track behavior
- Run ads and manage social posts
- Analyze results with customizable dashboards
Best for: Marketing teams growing inbound efforts.
Sales Hub
How Does Sales Hub Help Close Deals Faster?
Sales Hub improves visibility and automation in your sales process:
- Manage deals using a visual pipeline
- Track outreach (emails, calls, meetings)
- Automate follow-ups and task workflows
- Generate quotes and collect e-signatures
- Forecast revenue with AI
Best for: Sales teams needing structure and efficiency.
Service Hub
How Does Service Hub Support Customer Success?
Service Hub helps teams provide fast, personalized support:
- Log and resolve tickets with full context
- Provide self-service through a knowledge base
- Chat with customers using AI-powered tools
- Collect feedback via surveys (NPS, CES, CSAT)
- Report on service performance
Best for: Support teams focused on resolution time and retention.
Content Hub
What Can You Do with Content Hub?
Content Hub enables scalable, high-quality content creation:
- Generate blogs, videos, and podcasts with AI
- Repurpose content for different channels
- Optimize using built-in SEO tools
- Organize brand assets in one place
- Manage publishing workflows across teams
Best for: Content-driven teams scaling output.
What Are the Other Hubs in HubSpot?
- Operations Hub: Keeps your data synced, clean, and automated across platforms
- Commerce Hub: Handles quotes, invoices, payments, and subscriptions
- CMS Hub (now part of Content Hub): Provides tools to host and manage websites