What are the Different HubSpot Hubs and what do they do?

All Hubs are powered by the same CRM, so your marketing, sales, service, and content teams operate from one connected system.

Here’s a breakdown of the main Hubs and what they help you accomplish.

Marketing Hub

What Is HubSpot Marketing Hub?

Marketing Hub helps teams attract and convert leads while tracking campaign ROI:

• Build landing pages, emails, and forms
• Automate nurture campaigns
• Segment audiences and track behavior
• Run ads and manage social posts
• Analyze results with customizable dashboards

Best for: Marketing teams growing inbound efforts.

Sales Hub

How Does Sales Hub Help Close Deals Faster?

Sales Hub improves visibility and automation in your sales process:

• Manage deals using a visual pipeline
• Track outreach (emails, calls, meetings)
• Automate follow-ups and task workflows
• Generate quotes and collect e-signatures
• Forecast revenue with AI

Best for: Sales teams needing structure and efficiency.

Service Hub

How Does Service Hub Support Customer Success?

Service Hub helps teams provide fast, personalized support:

• Log and resolve tickets with full context
• Provide self-service through a knowledge base
• Chat with customers using AI-powered tools
• Collect feedback via surveys (NPS, CES, CSAT)
• Report on service performance

Best for: Support teams focused on resolution time and retention.

Content Hub

What Can You Do with Content Hub?

Content Hub enables scalable, high-quality content creation:

• Generate blogs, videos, and podcasts with AI
• Repurpose content for different channels
• Optimize using built-in SEO tools
• Organize brand assets in one place
• Manage publishing workflows across teams

Best for: Content-driven teams scaling output.

What Are the Other Hubs in HubSpot?

• Operations Hub: Keeps your data synced, clean, and automated across platforms
• Commerce Hub: Handles quotes, invoices, payments, and subscriptions
• CMS Hub (now part of Content Hub): Provides tools to host and manage websites