#12: Big Shifts–Trusted Sources, Forums Filters & a Curveball from Google
Accelerated Velocity
<p>This episode takes a real-time look at how Google's AI-powered search results have evolved over the past six months, especially when it comes to what's being cited as a "trusted source." Walk through live examples, compare industries, and learn how branded websites are starting to show up in citations where once only forums, industry directories, and other 3rd party pages lived. Plus, we'll dig into the underused Forums filter in Google search–an overlooked but powerful way to uncover what communities are talking about when it comes to your industry. </p>
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<p><strong>Chapters</strong></p>
<p><strong>00:00 – Intro </strong></p>
<p><strong>02:10 – What Counts as a Trusted Source?</strong><br> Peter explains how forums, social platforms, and brand websites have historically shown up in AI Overviews, and what's different now.</p>
<p><strong>03:37 – Why the Forums Filter Still Matters</strong><br> How forums, directories, and community-driven content are still highly visible in some verticals, and why this shouldn't be ignored.</p>
<p><strong>05:01 – Real Search Examples: "Best HubSpot Agency"</strong><br> Grace breaks down a live search result and how branded content (including InboundAV) showed up alongside marketplace and ecosystem links.</p>
<p><strong>05:52 – Real Search Example: "How to Find a Good Lawyer"</strong><br> A comparison that highlights how forums and trusted institutional sources like the State Bar still lead in some industries.</p>
<p><strong>06:45 – The Baseball Test: What AI Says About Fandom</strong><br> Peter asks a fun curveball question–what baseball team should you root for? Grace shares what the AI Overview cited and what Reddit had to say instead.</p>
<p><strong>08:00 – Forums vs. AI: The Credibility Question</strong><br> Why forums often provide more satisfying results than AI Overviews for opinion-based or community-driven topics.</p>
<p><strong>09:24 – Final Thoughts</strong></p>
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