#14: Turning AI Threats Into Wins: Brand Misinformation & Implementation Pitfalls
Accelerated Velocity
<p>Businesses are finding that AI hallucinations can lead to disinformation about their services. One brand responded creatively when ChatGPT made up a feature they didn't actually offer. From navigating AI mishaps to fielding PR disasters, Grace and Peter explore how unexpected business challenges can lead to growth opportunities. They also dive into the growing issue of scam job applications generated by AI, the difficulties businesses face with secure AI implementation, and the rising trend towards custom AI solutions. </p>
<p><a href="https://share.hsforms.com/1WddgfpSvTKy-KbehzyLw8Q56r7h" rel="nofollow">Subscribe to our newsletter</a></p>
<p><a href="https://www.inboundav.com/" rel="nofollow">Visit our website</a></p>
<p><strong>Chapters</strong></p>
<p>00:00 – Welcome & Episode Overview</p>
<p>01:30 – Soundslice's creative response to AI misinformation</p>
<p>03:45 – Brand Adaptation: Lessons from Domino's Pizza</p>
<p>05:20 – AI Hallucinations & Why You Should Monitor Your Brand Mentions in AI Tools</p>
<p>06:30 – AI Job App Scam: Bots & Deepfakes</p>
<p>07:30 – The Real Problem with AI Implementation</p>
<p>09:10 – Consistency: The Biggest Barrier to Effective AI</p>
<p>10:30 – Why Small, Purpose-Built AI Tools Work Best</p>
<p>11:20 – AI Subscription Trends: Free vs. Paid Tools</p>
<p>12:00 – The Overload of AI Tools & Integration Challenges<strong><strong></strong> </strong></p>
<p><strong>Sources </strong></p>
<p>"ChatGPT made up a product feature out of thin air, so this company created it" by Benj Edwards for Ars Technica</p>
<p>"Why Some Companies Are Canceling ChatGPT Subscriptions" by Aaron Holmes for The Information</p>
<p><strong><br> <br></strong></p>