#15: What's Killing Your Email Open Rates (And How to Save Them)
Accelerated Velocity
<p>Poor email performance isn't just a content problem. An outdated contact list and bad sending strategy can tank your email results and put your sending domain at risk down the road. In this episode, Grace and Peter break down why ignoring your email deliverability is one of the most common (and costly) mistakes in marketing. They walk through a real-world case study showing why so many email campaigns result in low open rates. </p>
<p>You'll learn how to identify deliverability issues and improve results by validating and segmenting your email list. With this step-by-step approach, your email will get past spam filters, promotions tabs, and ultimately see better performance from start to finish. </p>
<p>This episode is a must-listen for anyone using email marketing as part of their business development strategy.</p>
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<p><strong>Chapters</strong> </p>
<p>00:00 – Intro</p>
<p>01:23 – Today's focus: Email health and why it matters</p>
<p>02:30 – Case study: When 100% of Gmail emails go to spam</p>
<p>05:00 – What inbox placement tests reveal</p>
<p>06:48 – What is email list validation and how it works</p>
<p>08:26 – Segmentation strategies that drive results</p>
<p>09:49 – Why unsubscribes aren't a bad thing</p>
<p>10:28 – Top mistakes causing poor email health</p>
<p>12:00 – Organic list-building vs. purchased lists</p>
<p>13:30 – How to grow better email lists organically</p>
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