Blog | InboundAV Insights

HubSpot SMS Is The New Email Marketing

Written by Sunshine Mendoza | Sep 22, 2023 3:52:17 PM

The launch and announcements at HubSpot’s Inbound 2023 this month adhered to one core theme: integrating all your business needs into one smart platform. 

HubSpot SMS is happy to comply with that.

HubSpot SMS offers marketers an instant and personalized way to communicate with customers, paving the way for stronger relationships and improved campaigns—all happening in the HubSpot CRM. 

SMS helps capture attention, drive demand, and increase engagement in a way that email doesn’t. Did you know SMS has an average 98% open rate? This is 4.5x the average rate for email.

Not only that. 90% of SMS are read within 30 minutes and 75% of consumers prefer offers sent to them via SMS. 

You can now have the capability to promptly engage with your contacts on their mobile devices, enhancing the effectiveness of your communication. Seamlessly craft, transmit, and analyze SMS campaigns using the user-friendly editing interface that you're already familiar with and appreciate in HubSpot.

Why SMS?


Elevated Marketing Campaigns


Prominent companies utilize SMS to establish immediate and direct connections that yield outstanding business outcomes. Take advantage of HubSpot SMS to encourage scheduling meetings, provide event notifications, or execute time-critical promotional campaigns.

Engage Confidently, Managing SMS Marketing at Scale


Text messaging establishes a straightforward means to interact with your customers, enabling the delivery of pertinent and punctual messages. Utilizing HubSpot's SMS functionality will give you the ability to construct focused messages that seamlessly integrate into your customer's journey.


Message Customers Directly→Boost Growth Effortlessly

HubSpot's SMS capability enables businesses to engage in meaningful discussions on a large scale. By incorporating personalized tokens, integrating contacts, and utilizing workflows, marketers can craft precise SMS campaigns, participate in live conversations, disseminate time-sensitive promotions, and bolster business strategies through the effectiveness of personalized dialogues.

Deliver Personalized SMS Experiences


In today's digital landscape, consumers want tailored interactions that cater to their individual needs. HubSpot's SMS tool allows marketers to automate deeply personalized communication, delivering well-timed promotions, event invitations, and appointment reminders, thereby enhancing loyalty, engagement, and conversions through automated, personalized encounters. [Beta]

With HubSpot’s SMS feature, you can effectively measure the success of your SMS marketing campaigns using robust analytics and reporting features. Here are the key metrics and insights you can leverage:

  • Delivery rates
  • Open rates
  • Click-through rates
  • Conversion rates

 

Is your business ready to scale your campaigns through HubSpot SMS?

In today's fast-paced digital world, staying ahead of the curve and meeting customer expectations is paramount. As businesses strive to create personalized experiences that resonate with their audience, HubSpot's SMS tool emerges as a powerful solution. By partnering with InboundAV, a certified HubSpot Platinum Partner, companies can seamlessly integrate HubSpot SMS into their marketing campaigns. InboundAV's expertise in crafting tailored strategies and automated processes ensures that businesses can harness the full potential of HubSpot's SMS feature.
From delivering timely offers to engaging in real-time conversations, InboundAV empowers organizations to connect with their customers on a deeper level, ultimately driving loyalty, engagement, and conversions.

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