Sometimes AI Doesn’t Go As Planned. Here’s How to Turn Things Around…

AI advancements are a boon for businesses looking to drive results with everything from internal operations to sales and marketing campaigns. But as with any tool or software, sometimes AI fails to return the anticipated results.  

While AI doesn’t always go as planned, there’s always room to turn unexpected challenges into opportunities for growth. 

ChatGPT Spread Misinformation About This Brand. Their Response Will Surprise You.

Soundslice, a digital sheet music software, knew something was off when their scanning tool started recording a new type of error log. The scanner, which digitizes sheet music from photographs, was receiving dozens of screenshots of ChatGPT-generated ASCII tabs–a notation format not supported by Soundslice’s software. 

ChatGPT was incorrectly advising people to import ASCII tabs written by the LLM into Soundslice. 

Instead of adding disclaimers to disregard ChatGPT’s instructions, the company decided to create a new feature to support ASCII tabs. 

The takeaway: 

• Sometimes the best solution isn’t the easier one. Look out for growth opportunities to meet or exceed customer expectations.
• AI may shape your customer’s expectations and demands. Don’t ignore this!
• This also serves as a useful reminder to see what AI is saying about YOU! If you see misinformation about your brand repeatedly surfacing on Google’s AI Overview, ChatGPT, or other platforms, it’s time to respond with clarifying web content or a creative response like Soundslice. 

Watch Out For The Latest Job Application Scam

AI has been adopted on both ends of the job search to save time in a competitive job market–and the results haven’t been all positive. Now, businesses need to look out for a rising number of scam job applications from bad actors. 

Deep fakes posing as human beings are securing remote positions, threatening business’s security and finances. 

The threats posed by AI in the job market is just one example of an area where AI can pose unexpected challenges. 

The takeaway: 

• Even if your internal team exercises minimal or no AI usage, you need to be aware of external threats posed by AI.
• Take this as an opportunity to improve your organization’s literacy on AI, and you’ll come out stronger in more ways than one.
• Create an AI implementation plan that works for your team long term. This means adopting AI tools that improve your workflows while remaining proactive. 

Spending on AI Software–A Sign of The Times? 

In the past month, the number of paid ChatGPT subscriptions have shown a slight downturn. Simultaneously, AI budgets are increasing across companies of all sizes. 

While we've yet to see a prolonged decrease in spending on ChatGPT, it points to a larger trend away from all-purpose AI subscriptions to more specified AI solutions. 

The takeaway: 

• Reassess your AI investments regularly to ensure they align with your current business needs and growth goals.
• Which AI tools fit best into your tech stack? An AI agent or custom AI solution may be more affordable and functional than you think.